GTM engineering and RevOps built as one system you own

We design, build and maintain the systems behind your go‑to‑market. That covers TAM mapping, waterfall enrichment, a signals engine, a personalised page for every priority account, multichannel sequences and the dashboards that report on all of it. Tested on your data before launch, and yours to keep.

Book a 30-minute process call
Northmere LogisticsNorthmere Logistics composite score: 82
  1. TAM mappingClayApollo
  2. Signals engineBombora
  3. Personalised pageClaude
  4. SequencesInstantly
  5. Meeting bookedCalendly
  6. Proposal draftClaude

The full outbound motion in one connected system

Start a campaign from a list upload, a few targeting criteria or a link to an event or webinar. Each step after that is validated, logged and passed to the next.

  1. 1

    LinkedIn ad warm‑up

    LinkedIn AdsGoogle AdsBomboraUnipile
    • Ads before outreach begins
    • Ad engagement feeds the score
  2. 2

    TAM mapping

    ClayApolloZoomInfo
    • Tiered by ICP match
    • Personas identified
    • Penetration tracked
  3. 3

    Waterfall enrichment

    FullEnrichFindymailZeroBounce
    • Providers queried in order
    • Verified and de-duplicated
    • Matched to the CRM
  4. 4

    Signals engine

    Bombora6senseRB2B
    82
    • Fit
    • Intent
    • Engagement
    • Timing

    One weighted score

  1. 5

    Account research

    PerplexityFirecrawlClaude
    • Whole website read
    • Tools and competitors identified
    • Weak evidence skipped
  2. 6

    Personalised page

    ClaudeSupabase

    Built for each account from that research

  3. 7

    Sequences

    SmartleadInstantlyHeyReachBrand voiceHuman approval
    • Email and LinkedIn
    • By persona and signal
    • Personalised video
  4. 8

    Variant testing

    Instantlylemlist
    • Message variants compared
    • Weak ones cut
    • Winners given more volume
  5. 9

    Reply reader and router

    ClaudeOpenAI
    Every reply read and scored Serious interest reaches a person within minutes with the account context Casual acknowledgements answered automatically where the client wants that A no is permanent
  1. 10

    Daily priority list

    HubSpotAttio
    • Who to contact today and why
  2. 11

    Meeting booked

    Chili PiperCalendly
    • Starts the pre-call research workflow
  3. 12

    Pre-call profile

    ClayPerplexity
    • LinkedIn activity, pain points and stack
    • Sent to the rep
  4. 13

    Call intelligence

    GongFathomFirefliesICP match
    • Transcript recorded
    • Scored against the ICP
    • Logged in the CRM
  5. 14

    Proposal draft

    ClaudeHubSpotRep review
    • Built from the call
    • Custom diagram
  6. 15

    Feedback loop

    SalesforceGongDocumented
    • Wins, losses and call transcripts retune the scoring

Every standard play is covered

  • Waterfall enrichment
  • Lead scoring and routing
  • Reply handling
  • Inbound lead qualification
  • Job-change tracking
  • Website visitor identification
  • LinkedIn engagement signals
  • Hiring, funding and tech‑install triggers
  • Lookalikes from closed‑won accounts
  • Ad-audience sync
  • LinkedIn ad warm‑up
  • Variant testing
  • Daily priority lists
  • CRM enrichment and hygiene
  • Suppression lists

Outreach starts on a composite score

Fit, intent, engagement and timing are each built from several signals and weighted for your market. Together they give every account and lead one score, with the reason written beside it. Stacked signals raise the score, a signal loses weight as it ages, and one signal alone never triggers outreach. Wins, losses and call transcripts retune the weights.

Composite scoreFitIntentEngagementTiming
AccountFit, intent, engagement and timingScoreReason recordedThreshold met
Northmere Logistics82ICP matchHiringIdentified site visitsThreshold met
Calder & Rowe75SectorRepliesJob changesThreshold met
Brightwell Studios14FundingOne signal only
The account enters the sequence for its tier and personaThe account is held until a second signal confirms it

A page built for each account from its own research

Priority accounts receive a link to a page made for them. It is assembled from what the research step already found: a screenshot of their website, a custom diagram drawn from the account research and vetting, the tools they use today and what their competitors are doing. Each persona in the buying group sees a version written for their role.

  • Built from
  • The account research
  • The signals that fired
  • The ICP vetting result
  • The persona map
kyznflow.ai/for/northmere

For Priya Shah, founder or CEO, Northmere Logistics

For Priya Shah, marketing lead, Northmere Logistics

For Priya Shah, operations lead, Northmere Logistics

For Priya Shah, finance lead, Northmere Logistics

Northmere is hiring four SDRs. Here is the system they would work in.

The accounts Northmere’s ads would warm up before the SDRs call

How Northmere’s HubSpot, Apollo and Calendly would connect

What each Northmere channel costs per paying customer

Why now: Northmere posted four SDR roles on November 3rd.

NorthmereServicesTrackingContactFreight that arrives on timeRoad, rail and warehousing across 14 statesWarehousingRoutesRequest a quote
The gap we found
HubSpotApolloCalendly
Their current stack
  1. Quote request
  2. Lane priced
  3. Instant quote
  4. Call booked
SDR roles postedAug1Sep0Oct1Nov4
Custom diagram
What competitors are doing
YouHarbourlineCorvel
Instant quoteNoYesYes
Live trackingYesYesNo
Online bookingNoYesYes
A short personalised video and a booking linkBook a 30-minute process call
  1. A headline written for their role
  2. A why-now line quoting the signal that fired
  3. A screenshot of their own website with the gap we found marked on it
  4. Their current stack and how the pieces would connect
  5. A custom diagram drawn from the account research and vetting
  6. What competitors and similar companies are doing
  7. A short personalised video and a booking link

One for each persona in the buying group

  • NorthmereNorthmere is hiring four SDRs. Here is the system they would work in.Founder or CEO
  • NorthmereThe accounts Northmere’s ads would warm up before the SDRs callMarketing lead
  • NorthmereHow Northmere’s HubSpot, Apollo and Calendly would connectOperations lead
  • NorthmereWhat each Northmere channel costs per paying customerFinance lead

Each version changes the headline, the proof shown and what the diagram emphasises

Dashboards that tell the story across every source

Meta and Google ads, GA4, Stripe, Xero, your CRM and your affiliate, partner and influencer platforms all feed one account record. A dashboard built on that record shows which channel, signal and message produced a paying customer, and what each one cost. That view exists only when the sources are joined, and it lets every play be judged on revenue as well as replies.

  • Meta
  • Google ads
  • GA4
  • Stripe
  • Xero
  • HubSpotSalesforcePipedriveYour CRM
  • Affiliate
  • Partner
  • Influencer

One account record

  1. LinkedIn AdsOctober 28th
  2. GA4November 3rd
  3. InstantlyNovember 4th
  4. CalendlyNovember 10th
  5. StripeDecember 14th

Paying customer

Channel
LinkedIn Ads
Signal
Hiring
Message
Variant B
Cost
$1,840

A change on that record can start a chain of work across several tools.

  • A new customer pays in StripeStripe
    1. Matched back to the ad, the signal and the message
    2. Consent checked
    3. Meta AdsGoogle AdsLinkedIn AdsConversion returned
  • An ad falls behindMeta Ads
    1. Weakest ad found
    2. ClaudeNext test drafted from the best performer
  • A target account engages with an ad and then visits the pricing pageLinkedIn AdsRB2B
    1. Score crosses its threshold
    2. ClaudePersonalised page built
    3. HubSpotRep receives the reason with the account profile
  • A deal is won or lostSalesforce
    1. Signal weights retuned
    2. ClayLookalike list rebuilt
    3. HightouchAd audience synced
  • A past champion changes companyTrigify
    1. ClayNew account created, enriched and scored
    2. SmartleadOutreach refers to the history
  • A meeting is bookedCalendly
    1. PerplexityResearch profile before the call
    2. GongTranscript scored against the ICP
    3. ClaudeProposal drafted with a custom diagram
  • A survey or dataset is re-cutAirtable
    1. Every figure in a live campaign re-tested
    2. Emails carrying a changed figure held
    3. Benchmark pages refresh
  • An event link is submittedApify
    1. Attendees and sponsors pulled in
    2. ClayMatched against the TAM
    3. InstantlyScored and sequenced

See connected data and dashboards

Where GTM systems usually fail and what we build in

Common failureBuilt in
  1. Waterfall enrichment
    1. Duplicate and incomplete CRM dataValidation, de‑duplication and matching happen before any score or send. Conflicts go to a person.
    2. Thin data on smaller companiesWhen data providers come back empty, the research step reads the company’s own website.
    3. Enrichment costs that spiralThe waterfall queries the cheapest source first and stops at the first verified answer.
  2. Signals engine
    1. Outreach on one weak or stale signalNo play can send until the account passes the composite score. Signals lose weight as they age.
  3. Account research
    1. Generic AI copyRecords are normalised first, drafts follow your brand voice reference, and accounts with thin evidence are skipped.
  4. Sequences
    1. Damage to your sending domainCold outreach goes from separate warmed domains with limits and rotation.
    2. Customers pitched and channels collidingSuppression checks cover connections, past conversations and the CRM. Email and LinkedIn touches are coordinated for each contact, and a no is permanent.
  5. Reply reader and router
    1. Serious buyers left waiting or answered by a botThe reply reader scores every response. Serious interest goes to a person within minutes with the account context attached.
  6. Every workflow
    1. Silent failures and bad CRM writesEvery workflow has error handling, retries and alerts. Bulk CRM updates are checked before they apply, and each action is recorded.
    2. Systems that reps ignore and nobody can maintainEvery score carries its reason, every draft is reviewed by the rep, and every flow is documented for handover.

Whatever software you use, we can connect it.

Data and enrichment

  • Clay
  • Apollo
  • ZoomInfo
  • FullEnrich
  • LeadMagic
  • Findymail
  • Prospeo
  • BetterContact
  • ZeroBounce
  • MillionVerifier

Scraping and research

  • Apify
  • Firecrawl
  • PhantomBuster
  • Perplexity
  • Exa
  • Claude
  • OpenAI

Signals and intent

  • 6sense
  • Bombora
  • RB2B
  • Vector
  • Common Room
  • Koala
  • Trigify

Sequencing

  • Smartlead
  • Instantly
  • HeyReach
  • Unipile
  • lemlist
  • Outreach
  • Salesloft

CRM and routing

  • HubSpot
  • Salesforce
  • Pipedrive
  • Attio
  • LeanData
  • Chili Piper
  • Calendly

Calls

  • Gong
  • Fathom
  • Fellow
  • Fireflies

Automation and data

  • n8n
  • Make
  • Zapier
  • Airtable
  • Supabase
  • Snowflake
  • BigQuery
  • Hightouch

Ads and analytics

  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • GA4
  • Plausible
  • PostHog

Payments and partners

  • Stripe
  • Xero
  • QuickBooks
  • Chargebee
  • PartnerStack
  • Rewardful

Book a process call.

30 minutes, a prioritised list, no obligation.

Book a 30-minute process call